Mad max case study

Mad Max: Fury Road is a 2015 post-apocalyptic action film directed and produced by George Miller, and written by Miller, Brendan McCarthy and Nico Lathouris. The fourth instalment in the Mad Max franchise, it is an Australian and American^[6] venture produced by Kennedy Miller Mitchell, RatPac-Dune Entertainment and Village Roadshow Pictures

Fury Road was in development hell for many years, with pre-production starting as early as 1997. Attempts were made to shoot the film in 2001 and 2003, but were delayed due to the September 11 attacksand the Iraq War 

He briefly considered producing it as a computer-animated film but abandoned it in favor of live-action. In 2009, Miller announced that filming would begin in early 2011. Hardy was cast as Max in June 2010, with production planned to be filmed in November 

The film wrappedin December 2012, although additional footage was shot in November 2013.

A game adaptation was released a few months after the film, which bundled the game and the film together which not only created more revenue but also more hype for the film

Mad Max: Fury Road became a moderate hit at the box office. When comparing the final theatrical gross to its $200 million budget (including production, marketing and distribution costs), it was an average hit, with Forbes comparing the box office figures of the film to Edge of Tomorrow, calling it "too expensive, but not really a flop."^[103][104] According to Forbes, one of the reasons the film emerged less successful than hoped was its cancelled release in China; success there could have aided the film in at least passing $400 million.^[105]It grossed $153.6 million in North America and $222.2 million in other territories for a worldwide total of $375.8 million.^[5] It had a worldwide opening weekend total of $109 million,^[103] and went on to become the second highest-grossing Warner Bros. film of 2015 (behind San Andreas),^[106] and the nineteenth highest-grossing film of 2015 worldwide overall.^[106]

In the United States and Canada, Mad Max: Fury Road opened simultaneously with Pitch Perfect 2.^[107] It opened Friday, 15 May 2015, across 3,702 theatres, and earned $16.77 million on its opening day.^[108] This included $3.7 million it made from Thursday night run from 3,000 theatres.^[109][110] In its opening weekend, the film grossed $45.4 million, finishing in second at the box office behind Pitch Perfect 2 ($69.2 million).^[111] Contrary to 2015's other Academy Award for Best Picture nominess, Mad Mad: Fury Road became the only film (out of the 8 films) which did not get any box office bump after nominations were announced in January 2016. However, Fury Road was released 8 months prior to the announcement and had ended its theatrical run on September 24, 2015.^[112][5]