Jurassic world is the direct sequel to Steven spielbergs original "Jurassic park" with the film completely neglecting "Jurassic park 2 and 3". The film was estimated to make millions In its opening release, but no one could predict the box office monster that it came to be. Resulting in the film becoming one of the best seeking movies of all time. If we were to look at the film from a critical point of view, whilst still an expertly executed film, it doesn't quite live up to the standards of similar films that have aquired similar recognition. There are many reasons for this however, including the original films fan base and the nostalgia around the franchise and the marketing that led up to the release.
One major contributor of the success of Jurassic world is the fact that the original film aquired such a dedicated and loyal fan base. Following "Jurassic park" the sequels which followed were universally panned, saying that they didn't have the same suspense and characterisation that the original did. The fan base has been dying for a sequel that captures and improves upon the original movie (which Jurassic world promised) this mixed with the star power of Chris Pratt and similar stars would not only attract a younger fan base who haven't grown up with the original, and long term die hard fans of the franchise. We can also look at the time that the film was released, summer has become a time of huge, multi ,million dollar blockbusters such as the avengers and interstellar, by releasing Jurassic world in this time period we already know that the director, and the marketers are confident in the fact that it can compete with these films.
The marketing for Jurassic world was also a crucial reason why the film did so well. Trailers leading up to the film showed a film that was almost eerily reminiscent of the predator, with the monster stalking and chasing down its pray. This combined with shots of the park packed with visitors and tourists, creates an atmosphere of tension and intensity, which the film some what recreates.
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